Rely on the right path for the long term

about us​

a collection of instead

is our story

When reading through the ingredients of butter, we noticed that nobody really knows what you put on your bread, or can someone of you tell what emulsifier E741 or E742c is. It was clear to us that we wanted to know what we put on the table. So get out of the unified pool of flavor enhancers and artificial aromas and into the sea of ​​natural aromas that nature offers us.

A product free of any flavor enhancers, artificial flavors, fillers, or preservatives was needed. No more chemical building blocks on our breads, just nature and their uniqueness taste.

We didn’t have to think about it for a long time, we just had to visit our parents’ home country. The land of vast deserts, lively markets, oriental culture and dream beaches. Once in Morocco, breakfast should be served first, because traveling is known to make you hungry. The waiter brought a regional breakfast as ordered by us. As soon as we had the first piece in our mouth we called the waiter back and wanted to know more about it. Products that cannot be more natural and sustainable in their composition.

our first motivation is not to sell a product, but rather an experience that impresses with its sustainable and enjoyable content. Which is prepared in respectful cooperation and support of our partner of the local cooperatives.

Passion

the crucial difference

Our company is driven by passion. We have made it our task to make the new products come from the land of  thousand and a landscape accessible to everyone. We attach particular importance to sustainability, freshness and, of course, natural.

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NaturE
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Cooperative as a partner
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Preservatives

Sustainability

packed in our products

WITHOUT ARTIFICIAL ADDITIONS

We attach great importance to transparent composition during product development. What's on it is also inside - understandable for everyone and above all without unnecessary fillers.

sustainability

From packaging to raw material suppliers - sustainable use of materials that nature gives us is an essential part of our responsible corporate management. It's not always possible to make compromises, but we work every day to make sure we don't have to.

VALUABLE RAW MATERIALS

The quality and selection of ingredients play a crucial role in the development of a product. Therefore, we are looking for natural and high quality raw materials and their suppliers every day.

REGIONAL FUNDING

It is important to know where you are from. For all globalization, the promotion of the rural region and our homeland is important to us. As partners of the local cooperatives, we are happy to give young people a perspective and share our experiences.

our PARTNER